所在系别：工商管理系
教育背景：
2006年9月-2010年7月 清华大学与美国西北大学联合培养博士 获管理学博士学位
2004年9月-2006年7月 清华大学经济管理学院市场营销系获管理学硕士学位
2000年9月-2004年7月 中国人民大学必赢71886网址登录贸易经济系 获经济学学士学位
工作经历：
2010至今，就任于必赢71886网址登录。
获奖荣誉：
2023.8 指导学生获得第九届中国国际“互联网+” 大学生创新创业大赛项目立项。
2023.4 指导本科生获得第十三届全国大学生市场调查与分析大赛立项。
2023.4 获得第三届MIB国际商务谈判精英赛最佳指导教师奖。
指导必赢71886网址登录代表队参加“北外杯”2021未来国际商务（英语）谈判精英全国赛荣获一等奖
指导必赢71886网址登录代表队参加“中财杯”2021未来国际商务（英语）谈判精英全国赛荣获一等奖
带队参加“中财杯”2021未来国际商务谈判精英全国赛，荣获“优秀指导奖”荣誉称号
指导的硕士学位论文获得“2020-2021学年必赢71886网址登录优秀硕士学位论文“荣誉称号
2014.6：必赢71886网址登录“中伦杯”第十二届“学术十星”论文大赛优秀论文指导老师奖
2013.5：获得第八届北京市青年教师教学基本功大赛最佳演示奖，综合二等奖
2011-2012：获得 2012年必赢71886网址登录岳成奖教金（首届首位获得者）
2011-2012：获得 Emerald 2012 Awards for Excellence Outstanding Paper Awards
2011-2012：获得 Emerald 2012 Highly Commended Award
2011-2012：“贵州茅台，股价背后的故事”入中国管理案例共享中心案例库
2013： “洋河蓝色经典的腾飞之路”入中国管理案例共享中心案例库
2011-2012：第三届全国“百篇优秀管理案例”评选活动入选“百篇优秀管理案例”。
2011-2012：必赢71886网址登录优秀教学奖，优秀实习指导教师，学术十星优秀指导教师，宜信杯大学生创业大赛优秀指导教师，指导“国家级大学生创新创业训练计划”创新训练项目。
2011： 必赢71886网址登录教学基本功大赛一等奖，必赢71886网址登录教学基本功大赛一等奖
2008-2009：JMS中国营销科学2009年年会 博士生论坛优秀博士生论文唯一一等奖
2007-2008：小林实中国研究基金会杰出论文奖
2006-2007：“清华之友”花旗银行奖学金一等
2006-2007：JMS中国营销科学2007年年会 优秀年会论文三等奖
2004-2005：小林实中国研究基金会杰出论文奖
2004-2005：清华大学经济管理学院曾繁城综合一等奖学金
2003-2004：应邀做客“中央人民广播电台经济之声”栏目，作为年轻大学生作者谈所著的《在价值链上跳舞》一书
纵向课题：
1. 2011-2014国家自然科学基金青年项目“基于认知心理这的跨文化消费行为差异研究”（项目批准号：71002014）。
2. 2007－2009 国家自然科学基金重点项目“中国本土品牌成长与创新研究” （项目批准号：70632003，项目结题被自然科学基金委评为“优秀”）
3. 2007－2009 国家自然科学基金：天生国际化企业的形成机理与我国中小企业国际化的新模式研究（项目批准号：70672005）
4. 2004－2006 国家自然科学基金：中国企业国际营销战略选择的关键因素与绩效的实证研究（项目批准号：70372001）
5. 2009.1-12 国家电网公司项目：“国家电网公司社会营销与企业形象建设战略研究”
6. 2008.4-10 中国移动通信集团公司项目：“TD－SCDMA社会化业务测试客户意见收集与分析”
7. 2007.11-2008.4 中国移动通信有限公司研究院项目：“中国社会阶层划分与消费行为分析”
论文与著作：
(1)Chen, Xi and Li Jingying (2022). The impact of social crowding on color saturation preference: The mediating role of threat to freedom and avoidance behavior. African Journal of Business Management, 16(8), 170-181.
(2)Chen, Xi and Wang Dandan(2022). Effect of anxiety perception on consumers’ luxury nostalgic consumption intention. African Journal of Business Management, 16(7), 157-169.
(3)Chen Xi and Zhan Zhixin(2022). The Effect of Social Crowdedness on Preference for Utilitarian Products, Journal of Economics and Management Sciences, 5(1), 16-33.
(4)Chen Xi and Wu Zefan(2022). Intergenerational succession mode and selection mechanism of female successors in Chinese family businesses. International Journal of Research in Business and Social Science, 11(5), 76–87.
(5)Chen Xi and Wang Yun(2021). Consumers’ purchase attitudes toward Shanzhai products: An empirical study of Chinese consumers, African Journal of Business Management, 15(10), 265-273.
(6) Zuohao Hu, Xi Chen, Zhilin Yang(2017), Research Frontiers on the International Marketing Strategies of Chinese Brands, Routledge.
(7) Understanding the Effect of Last Name on Acquisition Timing in China, Conference Proceedings of 2015 Informs Marketing Science Conference,2015 Johns Hopkins University, USA.
(8) Xi Chen, Guoli Yang(2015), Understanding the Effect of Last Name on Acquisition Timing in China, African Journal of Business Management,January 2015.
(9) Xi Chen, Yun Wang, (2015), The Impact of Tax Policy Stimulus on Automobile Choice---Evidence from Chinese Automobile Industry, African Journal of Business Management,January 2015.
(10) Xi Chen and Zuohao Hu, Understanding the Driving Forces of Chinese Born Global Firms’ Formation, Proceedings of the 56th Annual Meeting of the Academy of International Business (Vancouver, Canada June 24-26, 2014)
(11) Mu Fengli, Xi Chen, Michael A. Sartor (2013), JH Men’s Apparel: Building A Brand in China, Ivey Business School Case 9B13M069 , June 2013.
(12) Mu Fengli, Xi Chen, Michael A. Sartor (2013), JH Men’s Apparel: Building A Brand in China, Ivey Business School Teaching Note 8B13M069, June 2013.
(13) Jinsong Huang, Xi Chen(2013), The effect of consumer’s purchase plan on reference price choice, 7(6),African Journal of Business Management, 424-431.
(14) Yinglei Wang, Xia Liu, Xi Chen, Xuping Jiang, “Understanding the diffusion of mobile digital content: A growth curve modelling approach”, Information Systems and e-Business Management, 2013(Published online, May 21, 2013, SSCI检索).
(15) Xi Chen, “Assessing the Distribution Pattern and determinant factors- an Example from Chinese Automobile Industry”, 1st Tsinghua-Yonsei workshop, Feb 2012.
(16) Xi Chen, Zuohao Hu, Xuanzhong Sun, Ping Zhao(2011). “Typology of the Chinese Exporter: Strategist, Hesitated, Experimentalist and the Prospector”, Chinese Management Studies (SSCI 检索), Vol. 5, Issue 3, pp 235 – 255.
(17) Xi Chen, Hongwei Li(2011).“Imitating or Counterfeiting? A Probing into the Comparison of Characteristics of Shanzhai and Counterfeit Products in China”, Web Based Business Management 2011 Conference. 232-236. (ISTP检索)
(18) Xi Chen(2011), Retrospect on the Pros and Cons of OBM strategy for Chinese Born Global Firms, 2011 International Conference on Management Innovation, Information Technology and Economic Growth. July, 1363-1366. (ISTP检索)
(19) Xi Chen, Guanghui Yin, Liang Du, The Impact of Tax Policy Stimulus on Automobile Choice--Evidence from Chinese Automobile Industry, 2011 International Conference on Management Innovation, Information Technology and Economic Growth, 1300-1304. (ISTP 检索).
(20) Xi Chen, Bringing Students from Class to Real Business World-The application of reality television live business show in services marketing class teaching, 2011 The World Congress on Engineering and Technology (CET),400-403, (ISTP 检索).
(21) Xi Chen, Matching Theories with Practice—Applying reality television series live business show to teaching in marketing management class, 2011 International Conference on Education Science and Management Engineering, 326-329.(ISTP 检索).
(22) Xi Chen et al, An Inquiry into Competitive Strategy and Performance Outcomes of Chinese Born Global Firms, 2011 International Conference on Education Science and Management Engineering, 2478-2482. (ISTP 检索).
(23) Xi Chen et al, Born Global or Conventional Global?―Toward An Investigation of Characteristics of Chinese Born Global Firms，2011 International Conference on Education Science and Management Engineering,1226-1230. (ISTP 检索).
(24) Xi Chen, Nan Fang, Investigating the Leadership Style of Female Leaders in Modern Enterprises Management, 2011 International Conference on Information, Services and Management Engineering, 1630-1633.
(25) Xi Chen, Pengcheng Zhang, Nan Fang, Modeling the Diffusion of Chinese Automobiles-Diffusion Pattern and Antecedent Factors, 2011 International Conference on Information, Services and Management Engineering,649-651.
(26) Xina Yuan， Xi Chen，et al(2011)，Customer Orientation Pays off: How E-tailers build customer trust successfully，Proceedings of The 8th International Conference on Service Systems and Service Management,1-6(EI 检索).
(27) Xi Chen, Zuohao Hu, Jinglian Tang, Investigating the Instant Message Marketing- An Illustration of Fetion, Management Science and Engineering, 403-407.
(28) Xi Chen, Zuohao Hu, Ju Wang, The Branding Strategy of Beijing Hyundai Company, Management Science and Engineering, 408-413.
(29) Xi Chen, “Carrot or Stick? -Asymmetric Evaluation on Counterfeit Products Under Different Self Construal”，2011 Informs Marketing Science Conference, Huston, TX, USA.
(30) Xi Chen, Zuohao Hu, “Vice or Virtue? Investigation toward Shanzhai, a new product form in China. China India Consumer Insights Conference 2011, July, India.
(31) Xi Chen, Zuohao Hu, Ping Zhao. “Exploration towards the Driving Forces of Chinese Born Global Firms’ Formation”，The Proceedings of 2011 AIB (Academy of International Business) Annual Conference, Nagoya, Japan. June, 2011.
(32) Xi Chen, Pradeep Chintagunta, Navdeep Sahni, “Impacts of Automobile Tax Adjustment on Auto Brand Choice, Evidence From Chinese Automobile Industry”, 2010 Informs Marketing Science Conference, Cologne,Germany.
(33) Xi Chen, Yi Qian（美国西北大学凯洛格必赢71886网址登录）, Zuohao Hu. “What Is A Brand Worth In Exporting? Explorations on the OEM versus OBM Strategies of Chinese Exporting Firms in Emerging Economies.” The Proceedings of 2010 AMA (American Marketing Association) Summer Marketing Educators Conference, 2010, Boston, USA.（该论文获得中国营销权威会议“中国营销科学2009年年会”博士生论坛优秀博士生论文唯一一等奖）
(34) 陈曦，周靖凯，“山寨企业转型自主创新品牌 —基于山寨手机产业发展研究的演进跃迁路径模型构建”，华东经济管理，2012年12期。
(35) 陈曦，“山寨：从模仿向创新转身”，法制日报，2012年1月4日。
(36) 陈曦，周靖凯，“中国山寨企业发展战略与转型前景展望”，法商管理评论，2012年5月创刊卷
(37) 陈曦，“法商视域下的战略品牌管理智慧”，法商管理案例，2012年5月创刊卷，181-199.
(38) 陈曦，胡左浩，赵平. “我国的天生国际化企业特征与驱动力研究——基于对浙江地区的4家中小型企业的跨案例比较研究.” 中国软科学,2009(4):125-139.
(39) 陈曦，胡左浩，赵平. “我国的天生国际化企业特征与驱动力研究——基于对浙江地区的4家中小型企业的跨案例比较研究.” 新华文摘, 2009(15):128-133.（该论文为(15)文被新华文摘转载）
(40) 胡左浩，易凡，韩顺平，陈曦. “分销适应化和价格适应化战略选择的影响因素及其与出口绩效关系的实证研究：以我国制造业出口企业为例.” 管理工程学报（国家自然科学基金委A级重要核心期刊，CSSCI源刊）,2009(3):45-50.
(41) 陈曦，胡左浩，赵平. “价格领先还是品牌化：我国制造业出口企业营销战略与出口绩效关系的实证研究.” 营销科学学报, 2008,4(2):58-67.（该论文获得JMS中国营销科学2007年年会优秀大会论文三等奖）。
(42) 胡左浩，陈曦，赵平. “海外分销渠道控制对出口绩效影响的实证研究—以我国制造业出口企业为例.” 管理工程学报, 2007(3):4-8.
(43) 胡左浩，陈曦. “天生国际化企业的特征与形成机理研究.” 中国软科学（国家自然科学基金委A级重要核心期刊，CSSCI源刊）, 2007年增刊（下）:112-114.
(44) Xi Chen, Zuohao Hu, Ping Zhao, Hua Song. “Price Leadership Strategy or Branding Strategy: An Empirical Test of Indigenous Chinese Exporters.” The Proceedings of 2008 Academy of International Business (AIB) Annual Conference, 2008, Milan, Italy.
(45) 陈曦（著），《在价值链上跳舞》，地震出版社，2004年3月出版，全国新华书店发行
(46) 胡左浩，陈曦，杨志林，《中国企业国际营销的前沿研究》，清华大学出版社，2013年9月。
